De Princess Hotel — a white-design boutique with some of the best beds in Udon, on a quiet central street
If you want a new hotel with clean, simple design and — crucially — somewhere quiet enough to actually sleep well, while still being a few minutes from the food and malls in town, De Princess Hotel Udon Thani is a name that comes up often · It is a white-toned boutique hotel that opened in 2019 on Nittayo Road, Nong Bua, a side street away from the noise yet about a 5-minute drive from UD Town and Central Plaza · Around 70 rooms, from the 32 sqm Superior King up to a Penthouse · What reviews praise again and again is comfortable beds, spacious clean rooms and a good breakfast · From approx ฿1,300/night.
De Princess Hotel is a boutique hotel that opened in 2019, so it is still relatively new and well kept · The reason guests keep coming back is its clean, contemporary white design, which feels more like a big-city hotel than a typical provincial one · It sits on Nittayo Road, Nong Bua — a quieter side street away from the bustle, with no late-night music to disturb you, yet only about a 5-minute drive from UD Town, Central Plaza and the city's food districts · It is a well-judged location for travellers who want calm without giving up convenience.
There are around 70 rooms, from the 32 sqm Superior King up to the 45 sqm Sapphire Suite, the 54 sqm Executive Suite and the 157 sqm Penthouse · Even the entry-level room is spacious and decorated in a clean, modern style, with a fridge, flat-screen TV, work desk and a bathroom with a good, powerful shower · What reviews single out most about the rooms is the beds — many call them the most comfortable they have slept in anywhere in Thailand · TripAdvisor gives the hotel a perfect 5 for sleep quality, which reflects how well it does on beds and quiet.
"The most comfortable bed I've had in Thailand. The room was spotless, the design lovely, and the hotel is so quiet I slept right through the night · Friendly staff, plenty of parking, and just a quick drive to UD Town."
Breakfast is another point of praise · It is served buffet-style at the De Nang De restaurant from 6:30 to 10:30 · There is plenty of choice, mostly Thai and Isan dishes, and the food is done well · The caveat is that if you prefer a Western breakfast (cheese, ham, several kinds of bread), the options are thinner than you might expect · Shared facilities include an outdoor pool, a fitness centre, the De Library, a co-working corner and a generous free car park with EV charging — rare at this level — plus night-time security that makes the place feel safe.
Straight talk: De Princess suits travellers who put a good night's sleep and quiet first · It scores 9.3 from 168 reviews on Trip.com and ranks #3 of 73 hotels in Udon Thani on TripAdvisor (4.7 stars), which reflects consistent satisfaction · But there are trade-offs to know · The pool and fitness centre are quite small and basic and don't quite match the hotel's image — some reviews say the pool isn't always kept spotless · Restaurant service can be slow or get orders wrong at times · And some front-desk staff have limited English · If you are coming to make serious use of the pool and gym, this may not be the one, but if you are here to relax and sleep well, it is good value.
A tip from following the reviews: because some rooms don't isolate sound well between units, if you are a light sleeper or sensitive to noise, ask for a quieter floor or a room not adjoining others when you book · Standard Superior King rates sit around ฿1,300–฿1,900/night, rising over the cool season (Dec–Feb), the Isan high season · Compare a few platforms and choose a free-cancellation rate if your plans aren't fixed.
Summary from Booking & Agoda
- ✓ Very comfortable beds, clean rooms and lovely modern design
- ✓ Quiet hotel on a side street, no disturbances, easy to sleep well
- ✓ Friendly staff, generous free parking with EV charging
- ✓ Varied breakfast, mostly Thai-Isan, tasty
- ! Pool and fitness centre are small and basic for the price
- ! Restaurant service can be slow or get orders wrong
- ! Some rooms don't isolate noise well between units
- ✓ Spacious, clean rooms, powerful shower, comfortable beds
- ✓ Quiet location yet a 5-minute drive to UD Town and Central
- ✓ New, well-kept and safe, with night security
- ✓ Good value, handy for self-drivers and families
- ! Some front-desk staff have limited English
- ! The pool isn't always kept spotless
- ! Few Western breakfast options
- 💡If you plan to make serious use of the pool and gym — these are small and basic here, and the pool isn't always spotless → choose a hotel that focuses on facilities if that matters most.
- 💡If you are a light sleeper or sensitive to noise — some rooms don't isolate sound well between units → ask for a quieter floor or a non-adjoining room when booking, and remind them at check-in.
- 💡If you want to walk to everything without a car — the hotel is on a side street, about a 5-minute drive or ride to the malls and markets → better suited to self-drivers or those happy to use Grab.