The Rich Hotel Ubon Ratchathani — a design hotel with a jacuzzi in the room, Chaeng Sanit area, near the airport

Who The Rich Hotel suits — to put it as briefly as possible, The Rich Hotel is a small design hotel that aims to feel a bit more special than the typical 3-star spot in Ubon, with a modern orange-and-grey contrasting facade, spacious rooms, and the selling point most people remember: a round in-room jacuzzi. It isn't a downtown hotel where you step out the door onto a night market, and it isn't a riverside resort that whisks you far away — it's a stay in the Chaeng Sanit Road area on the side heading out to the airport, which is fairly residential and fairly quiet. It opened around 2015 with 58 rooms, a comfortable size that isn't big enough to feel hectic. From following the real reviews across several platforms, the people it fits best are couples who want a room with a soaking tub, travellers flying into Ubon who want to reach their room quickly, self-drivers who want free parking, and anyone who values a spacious, clean room over a city-centre location. Who it suits less well are travellers without a vehicle who want to walk out of the hotel and immediately hit lively restaurants, because the area around the hotel isn't packed with shops and eateries. Put simply, if you'll trade a location slightly away from the centre for a roomy space, a soaking tub, and a very light price, The Rich fits your style well and delivers real value.

Location and getting around — The Rich Hotel sits at 19 Soi Chaeng Sanit 4, Chaeng Sanit Road, Nai Mueang subdistrict, Mueang Ubon Ratchathani district, in a zone toward the northeast of town, near the route out to the airport. The number-one draw of this location is that it's very close to Ubon Ratchathani Airport (UBP), only about 3 kilometres or roughly 5–7 minutes' drive — ideal for anyone who flies in and wants to reach their room fast, or who has an early flight and needs to get to the airport without sweating the traffic. It's not far from Ubon Ratchathani Rajabhat University (about 5 min drive). Getting into the city centre around Thung Si Mueang, the Ratchabut night market, and Central Plaza Ubon Ratchathani is roughly a 10–15 min drive (about 3.5–5 km). The honest caveat is that the hotel itself isn't in the middle of a restaurant or shopping district — several foreign reviews agree that "without a car or motorbike it's a hassle to find food," since shops around the hotel are fairly sparse and some close in the evening. On the flip side, being down a soi makes it fairly quiet and easy to sleep, which many people praise. The upshot: this location especially "wins over people with wheels" — if you drive yourself or rent a car after flying in, you'll find it convenient and time-saving.

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Room types and decor — because it positions itself as a design hotel, The Rich's rooms give you more space and more flourishes than similarly priced places in town. The main room types run from the Superior Room (a standard room with a king or twin beds, clean and simple, good for a one-night stay), to the Deluxe Room (larger, with a seating corner and balcony), up to the Junior Suite and Suite that are the real stars here, since many come with a round in-room jacuzzi, a separate sofa lounge corner, and roomy space that photographs nicely for social media. What every room shares is a private balcony or terrace, a soft bed, a fridge/minibar, a flat-screen TV with cable, air-con, a hair dryer, and bathroom amenities. The point reviews agree on most is that rooms are very clean, spacious, with comfortable beds and good cold air-con — many also mention the window view looking out over open ground and trees, which feels airy rather than boxed in. The caveat that comes up occasionally: although the building looks new, some reviews note signs of wear in places, like loose power sockets or small details needing repair, plus sound insulation between rooms that some feel still isn't great. Overall, in terms of "space and flourishes per baht spent," The Rich's rooms clearly punch above their price at Ubon's 3-star level, especially if you land a room with a jacuzzi.

Facilities and shared spaces — let's be upfront from the start: The Rich Hotel has no swimming pool. If a pool is a must-have for you, this may not be your pick, and you should look at a city-centre hotel with a pool instead. But what it does have, and what fits a real stay, is a small fitness room for a light workout, bicycle rental for riding around the area, an in-house restaurant and bar, a lift, a 24-hour reception, room service, laundry, and luggage storage. The point self-drivers praise often is the free private parking with enough room that you won't fret about finding a spot. There's free Wi-Fi throughout. The highlight that sets The Rich apart from same-priced hotels is the in-room jacuzzi, which turns into a private in-room amenity all of its own — many say soaking in warm water in their own room beats heading down to a shared pool. Overall the facilities here are the "right size for an actual stay" — not a heap of in-hotel activities, but a focus on making your room comfortable with built-in touches.

Food and breakfast — the hotel has a restaurant serving breakfast, and the bit many people mention is the choice between an American breakfast set (eggs, bread) and Thai-style noodles / kuai chap, with orange juice, water, coffee, and refillable bread. Some room rates already include breakfast and some charge extra, so check clearly when booking. The reviews on breakfast are fairly split into two camps. The praising side says there's a choice of both Western and Thai dishes, enough to fill up and be satisfied at this price. The critical side says plainly that breakfast still has room to improve — some found the food a bit cold, the choices not very varied, and the coffee not to their taste. Another point reviews raise is that the hotel restaurant doesn't fully open for dinner, so anyone wanting an evening meal at the hotel has to head out — which circles back to the location, where nearby restaurants are fairly sparse. The workaround many use is to drive or call a Grab into Ubon's city centre, which has plenty of good restaurants, or buy food to bring back to the room. In short, food isn't the reason to come here, but breakfast does its job reasonably well for the price.

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Service — staff and service is a point where The Rich earns fairly consistent praise in the real reviews. The words that come up often are "friendly staff," "smiley," and "helpful," though foreign reviews note that some staff don't speak English fluently, so communication sometimes needs gestures or a translation app. Even so, many say that despite the language barrier the staff genuinely tried to help and were kind-hearted. Being a 58-room hotel that isn't large, the atmosphere is fairly relaxed and informal, not as formal as a big chain. There's a 24-hour reception and room service, so anyone arriving late (after an evening flight, say) needn't worry. To be straight about it, a few voices in the reviews felt some staff seemed a bit flat or less enthusiastic than others at certain times — more a matter of consistency than a big problem. Overall, service is still a plus that helps keep this hotel's review scores in good shape.

What real reviews say (the good and the not-so-good) — pulling from Trip.com, Traveloka, Google and TripAdvisor, the picture is fairly consistent. On the praise side: spacious, very clean rooms come up most, plus comfortable beds, the in-room jacuzzi that many call the highlight and the thing that makes it feel special, good cold air-con, window views over open ground and trees that feel airy, friendly staff, free spacious parking, very close to the airport, and outstanding value for what you get. On the caveat side: the most-mentioned point is the location being away from the city centre and restaurants — without a car or motorbike, getting out feels inconvenient. Next is breakfast and coffee that some feel still need improvement and the restaurant not fully opening for dinner, sound insulation between rooms where some hear noise — including dogs barking or live music from a nearby bar on some nights — the language barrier with some staff, and small signs of wear with the building's age. The numbers back this picture up: an overall score of about 8.6 from 532 reviews, Google 4.2 out of 5 from more than 224 reviews, and TripAdvisor 3.9 out of 5. Most of the gripes are manageable with a bit of preparation — having a car, or picking the right room — rather than dealbreakers that stop people coming back.

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Price and value — rooms at The Rich start at around THB 650/night for a Superior, climbing to roughly THB 900–1,500 for Deluxe and the suites with a jacuzzi, depending on size and season. Compared with same-priced Ubon hotels that usually give you just a plain standard bedroom, the fact that The Rich offers spacious rooms, modern design, a private balcony, and especially an in-room jacuzzi for the higher tiers at this price makes it very good value in terms of "experience per baht." If you're a couple wanting a slightly special atmosphere on a budget, paying a few hundred more for a room with a soaking tub is worth it. The trade-off to weigh is that you accept no swimming pool, and a location that isn't in the middle of a restaurant district or next to a mall. Compared with a mall-adjacent downtown hotel like Sunee Grand, or an in-town hotel with a pool like Laithong, it's a different breed — The Rich sells a design room with a soaking tub and airport proximity, while those two sell a central location and fuller facilities. For couples, people flying into Ubon, and self-drivers, The Rich offers value that's hard to find at this price.

What to know before booking — here's a rundown of what to check before you hit book. One: if you want a jacuzzi, pick the right room type, because not every room has one — only Suite/Junior Suite levels do — so specify and confirm with the hotel when booking. Two: check whether the rate includes breakfast, since some do and some charge extra. Three: if you're sensitive to noise, ask for an inner room that doesn't face the street or that's on the side farther from the nearby bar, because reviews mention live music and dogs on some nights. Four: sort out your transport in advance — this area is light on restaurants, so without your own vehicle, plan to call a Grab or rent a car/motorbike for getting out to eat and explore the city. Five: if you arrive late on an evening flight, no worries — there's a 24-hour reception, though it's good to give your arrival time ahead. Six: if room condition matters to you, ask for a room in good shape or recently refurbished when booking, since the building has been open several years and rooms can vary.

The bottom line — The Rich Hotel isn't a luxury hotel and isn't in the middle of an entertainment district, but it's a small design hotel that gives you spacious, clean rooms, an in-room jacuzzi, a private balcony, and free parking at an easy-to-reach price, plus it's very close to Ubon airport. Its clear strengths are the cleanliness and roominess of the rooms, the in-room soaking tub that makes it feel special, friendly service, the quiet of the area, and the airport proximity that saves travel time. What you have to accept is no swimming pool, a location away from the city centre and restaurants, a breakfast that still has room to improve, and sound insulation in some rooms. If you're a couple wanting a room with a soaking tub on a light budget, a traveller flying into Ubon who wants to arrive fast, or a self-driver who values a spacious room and quiet — The Rich is a worthwhile, satisfying choice. But if you want a swimming pool, or want to walk to a mall or night market from the hotel door, options like Sunee Grand or Laithong in the city centre will fit your style better.