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Surin Edible Souvenirs
Pla Som, Naem, Garlic, Jasmine Rice — Where to Buy

Surin has a wider range of edible souvenirs than most people expect. It's one of the real jasmine-rice towns of Lower Isan, it has fermented and processed foods like pla som (sour fish), naem and Chinese sausage, and it sits in a garlic-and-shallot growing belt where the bulbs come out sharper and more pungent than the imported stuff. We've picked the edible souvenirs people in Surin actually buy, what makes each one worth your space, where it's easiest to find, roughly how much it costs, and which ones you have to watch so they don't spoil on the way home.

🐟 Pla Som & Fermented Naem🧄 Lower Isan Garlic & Shallots🌾 Surin Jasmine Rice
Surin Edible Souvenirs Pla Som, Naem, Garlic, Jasmine Rice — Where to Buy

🔄 Updated 21 Jun 2026

Before you rush off to buy, here's the big picture: Surin's edible souvenirs split roughly into three groups. The first is fermented and processed foods you can eat straight with sticky rice — pla som, naem, Chinese sausage, mooyor pork loaf. The second is farm goods you stash in the kitchen — jasmine rice, garlic, shallots. The last is local sweets like kalamae. All three are easy to find in Surin town, but they differ quite a bit in freshness, price, and how well they survive the trip. We'll walk through them one by one so you can picture it.

One thing up front: fermented souvenirs like pla som and naem are sharp, sour, and pungent — not everyone who receives them will be into it. If you're giving them to someone who isn't used to Isan flavors, dry items like Chinese sausage, pork floss, or rice are a safer bet. The fermented stuff suits people who know it and a home with a fridge ready to take it.

Pla Som — the fermented souvenir Lower Isan is hooked on

Pla som is freshwater fish fermented with cooked rice, salt and garlic until it turns gently sour. You fry it to eat with sticky rice, or stir-fry it with egg. It's a household staple in Lower Isan and easy to find in Surin. The fish most often used are barb, tilapia and featherback. Retail price at a general market runs about 100–150 THB per kilo depending on the fish and the stall. Deboned or pre-cut pieces cost a little more but are easier to eat.

  • Surin Municipal Fresh Market (morning market) — several stalls for pla som and fermented goods. Pick the one with the longest line; faster turnover means fresher stock. Come in the morning for the newest batch.
  • Kon Khrae Naem Nueang (Surin town) — a fermented-foods shop locals know, with naem nueang and other fermented items. Good for ready-to-eat packs to go with fresh vegetables.
  • Surin Good Products Market (Provincial Commerce Office, Thetsaban 4 Road) — a collection point for the province's processed goods, with tidy labeled fermented packs. Good if you want something that looks more like a proper gift than a market stall.

How to carry pla som home without it turning to mush

Pla som is a fresh fermented food. For a long drive, ask the shop to vacuum-pack it or use a zip bag over ice in a cooler. Once you leave, get it into a fridge within a day. If you're sending it to someone far away, tell them to fry or stir-fry it before storing — cooked, it keeps longer.

🍢

Want to taste deeper? Try a Surin food tour or cooking class

Half a day with a local who knows the lanes — or cooking a dish yourself — teaches you more than just eating. Book ahead on Klook or GetYourGuide.

🍢 See all Surin food tours & classes (Klook)

Naem, Chinese sausage, mooyor — the easy-to-gift processed stuff

If pla som feels too risky for the person receiving it, the processed pork group — naem, Chinese sausage (kunchiang), mooyor pork loaf, pork floss — is the safer route. Surin has long-running souvenir shops that have made these for years; the flavors aren't too strong and most people can eat them. Naem is gently sour like pla som but far milder in smell, while Chinese sausage and pork floss are dry to semi-dry — the best travelers of all the edible souvenirs here.

1

De Turtle (Tao Saren)

283 Moo 4, Prue, Prasat district · on the Prasat road · open roughly 07.00–19.00 · tel 062 183 0587

A roadside souvenir landmark shaped like a giant turtle in Prasat district, combining a souvenir hub, café and restaurant in one. It has Chinese sausage, pork floss, mooyor, fermented goods and Surin souvenirs in grab-and-go packs. A handy stop on the way to the temples or the border, with plenty of brands to compare side by side, a big car park and seating to rest over coffee.

souvenir hubcaféroadside stop
souvenirs from tens to low hundreds of THB depending on item
2

Kunchiang 5 Dao (5-Star Chinese Sausage)

Surin town, Mueang Surin district · also sold at souvenir hubs

The shop Surin locals think of first for Chinese sausage. Several recipes — all-pork and a sweet-savory version — plus mookaew (candied pork), pork crisp, pork floss and other processed souvenirs. Dry to semi-dry items that travel fine by plane or on a long drive. Great for office gifts since they're easy to share around.

Chinese sausagedry goodscarry-on friendly
Chinese sausage from about ฿120–180 per pack
3

Hiang Hiang Surin Souvenirs

Surin town, Mueang Surin district

Another long-standing souvenir shop in town, selling all kinds of processed goods — Chinese sausage, pork floss, mooyor, snacks and local souvenirs. Locals use it as a one-stop spot to finish their souvenir shopping in a single shop. It gets packed during festivals thanks to the variety and reachable prices.

long-running shopfull rangein town
souvenirs from tens to low hundreds of THB
4

Kon Khrae Naem Nueang

Surin town, Mueang Surin district

A naem nueang and fermented-foods shop in Surin town. The draw is gently sour naem with a mild smell that you can eat straight with fresh veg and dipping sauce. Good for anyone who wants fermented food that's easier for most people to handle than pla som. Buy it as a pack with the sides and eat it at home.

naemmild fermentedready to eat
naem and naem nueang from about ฿50–120 per pack
5

Surin Good Products Market

Commerce Office building, Thetsaban 4 Road · Mueang Surin district

A collection point for processed and local goods run by the provincial commerce office, with fermented foods, dry goods, rice and handicrafts. Tidy labeled packs make it good for anyone who wants souvenirs that look official with a clear source. You can compare several brands in one walk-through.

local goods hublabeledone-stop walk
varies by product, from tens of THB
6

Surin Municipal Fresh Market

town center, Mueang Surin district · busiest in the morning

The morning market in the town center with the fastest turnover of fermented and fresh foods. Pla som, naem, garlic, shallots and local vegetables are all here in one spot. Prices are lower than souvenir shops because you buy straight from the vendors. Good for early risers who want genuinely fresh goods at local prices.

morning marketfresh goodslocal prices
pla som about ฿100–150 per kilo · garlic and shallots by season

Garlic and shallots — kitchen staples from the Lower Isan fields

The Surin–Sisaket belt of Lower Isan is known for growing garlic and shallots. The catch is that the bulbs are smaller and the smell sharper than the imported kind, so when you fry them or pound them into chili paste, the aroma is clearly stronger. Many people pick up garlic and shallots to keep in the kitchen, since they're a souvenir every household can actually use and they keep longer than fermented foods. The best stock and prices come right after the harvest, around the start of the year.

  • Fresh garlic bulbs — pick firm bulbs with fully dry skins, no bruises or mold. Tied in bundles and kept somewhere dry with airflow, they last for months.
  • Shallots — pick firm bulbs with deep glossy red skins, not soft. Good for slicing and frying or pounding into curry paste — a souvenir every kitchen will use.
  • Pickled solo garlic — single-clove garlic pickled in honey or sugar, sweet and crisp, eaten as a snack or for a health kick. As a labeled pack, it's easier to give than fresh garlic.

How to spot the real local stuff at the market

Local garlic and shallots have smaller bulbs and aren't as smooth and pretty as the imported kind, but the smell is sharper. If a vendor lets you sniff it and it stings your nose, that's the one. Big, white, smooth bulbs with a faint smell are usually imported. Buying at a fresh market gets you local produce and a straighter answer about where it came from than a convenience store.

Jasmine rice — the souvenir Surin does best

If you had to pick just one edible souvenir from Surin, jasmine rice is the safest and most on-brand answer. Surin is a quality jasmine-rice growing area of Lower Isan — slender grains that cook up fragrant and soft. The advantage of rice is that it's dry, the weight is predictable, anyone can receive it, it keeps a long time, and you can choose anything from plain white rice up to brown rice and certified organic rice. The price rises with the grade and certification.

easy to find, good value

SKT Surin Rice / Phanom Rung brand

A local jasmine-rice brand that's easy to find both in the province and in general supermarkets. Nice-looking grains, fragrant when cooked, packed in a 5-kilo bag that's easy to carry — a good-value option for a proper, sizeable gift.

organic, premium

Hor.Boutique organic rice

Surin organic jasmine and brown rice carrying the Organic Thailand standard, in pretty packaging that looks premium. Good for giving to elders or health-conscious people. Pricier than ordinary rice, but the certification is clear.

compare and choose

Rice from Surin Good Products Market

A single spot gathering several of the province's rice brands so you can compare grades and prices. White rice, brown rice and riceberry are all here — good for anyone who wants to choose for themselves and wants goods with a clear source.

Local sweets to grab on the way

Beyond the savory stuff, Surin has traditional local sweets that make classic souvenirs. The most famous is kalamae, especially the Prasat-area kalamae stirred sticky-chewy and fragrant with coconut milk. It's been part of the province for ages, easy to carry, keeps several days, and can be shared one piece at a time — a good complement to the savory items so your souvenir basket covers both savory and sweet.

  • Prasat kalamae — kalamae stirred to a local recipe in Prasat district, chewy and fragrant with coconut milk. A signature sweet that many people buy every time they visit.
  • Pork floss rice crackers (khao tang na moo yong) — crispy snacks found at the bigger souvenir shops, fine for kids and elders alike.
  • Sweets at De Turtle / souvenir hubs — kalamae, local sweets and snacks all in one place, so you can pick and choose.

Plan your buying around the trip

Some souvenirs are best bought early in the trip, others on the way out, so nothing spoils and you don't haul fermented food around in the sun all day. Here's a convenient order for a two-to-three-day Surin trip.

Day 1

Scout the souvenirs without carrying anything yet

Morning
Walk the Surin Municipal Fresh Market — look at pla som, naem, garlic, shallotsNote prices and the stalls you like for now; don't buy fermented food yet since it needs to stay cold.
Late morning
Stop by Surin Good Products Market — check rice and labeled processed goodsRice can be bought any day since it's dry — buy now or save it for the way out, either is fine.
On the road

Prasat-route souvenirs and dry goods

While visiting the temples
Stop at De Turtle in Prasat district — buy Chinese sausage, pork floss, kalamaeThis group is dry to semi-dry, fine to carry all day with no rush to a fridge.
During the day
Rest over coffee in the souvenir-hub café, compare Chinese-sausage brands before choosingIf you're gifting to several people, buying a few brands to split and taste is fun.
Departure day

Pick up fermented and fresh goods last

Morning before you leave
Go back for pla som and naem from the stalls you noted; ask for vacuum packingBuying last and dropping it in a cooler keeps it freshest all the way home.
Before you board
Grab the rice and garlic-shallots you eyed to round out the souvenir basketDry goods bought last won't spoil — one trip and you're done.

Check before you carry it onto a plane

If you're flying back, dry goods like rice, Chinese sausage, pork floss and kalamae go in checked or carry-on with no trouble. But watery fermented things like pla som or brined pickles should be packed leak-proof and checked against your airline's liquid limits. If you'd rather not risk it, carry the dry goods onto the plane and order pla som by delivery later.

Plan the rest of your Surin trip — where to eat, what to see, where to stay

See the Surin travel guide →

FAQ

What's the can't-miss edible souvenir from Surin?

Jasmine rice is the most on-brand souvenir and works for anyone, since Surin is a quality rice-growing area of Lower Isan. For eat-now items, go for pla som, naem and Chinese sausage — with Chinese sausage and rice being the dry goods that are easiest to gift and keep the longest.

Where do you buy the freshest Surin pla som?

The Surin Municipal Fresh Market in the morning has the fastest turnover and local prices. Pick the stall with the longest line for the newest batch. If you want tidy labeled packs, try the Surin Good Products Market on Thetsaban 4 Road. General pla som runs about 100–150 THB per kilo depending on the fish.

What's good about Surin garlic and shallots — are they different from the usual?

The Surin–Sisaket belt of Lower Isan grows garlic and shallots with smaller bulbs but a sharper smell than the imported kind, so they're clearly more fragrant fried or pounded into chili paste. Buying at a fresh market gets you the genuine local stuff and lets you ask about the source. The best prices come right after harvest, around the start of the year.

Which Surin souvenirs are easy to carry onto a plane?

Dry goods like rice, Chinese sausage, pork floss, pork crisp and kalamae carry on or check with no trouble. Pla som and brined pickles are watery fermented foods — pack them leak-proof and check your airline's liquid rules, or buy the dry goods to carry on and have the fermented items shipped to you later.

Can you buy Surin souvenirs all in one place?

Yes. If you want it all fast, De Turtle in Prasat district is a souvenir hub with Chinese sausage, fermented goods, kalamae and a café in one place. In town, long-running shops like Hiang Hiang and the Surin Good Products Market let you compare several sellers and finish in a single shop.

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