🔄 Last checked 2 Jul 2026 · details and hours can change — check the venue before you go
Ask anyone from Chiang Mai what you have to eat in the Chang Moi area at least once, and "Guay Jub Chang Moi Tat Mai" turns up on nearly every list. The shop has been part of the city for almost 50 years, open since around 1977, and today it's run by the third generation — Chonlada and Sudarat Wongmanotham — who still follow the recipe passed down from their grandmother, who once sold guay jub in the Wang Burapha area of Bangkok before moving up to settle in Chiang Mai. That layered history is exactly why the bowl here carries the touch of three generations, and why MICHELIN has awarded it the Bib Gourmand for five years running, still on the list in the 2026 guide.
The shop's heart is really two things. First is the spice broth — rich and fragrant in the old Vietnamese-Chinese guay jub style, the kind that warms you up nicely against a cool Chiang Mai morning. Second is the crispy pork, marinated and fried fresh in-house every day: they pick grade-A pork belly and take a full 4 hours to prepare it, so the skin turns out crisp and puffed while the meat underneath stays tender and juicy. This crispy pork is exactly what people queue for — pile it on top of your guay jub, or order it straight over rice as khao moo krob and it's still worth it. Regulars also like to add braised pork rib rice cooked until tender, stuffed minced pork, and fresh spring rolls, which are getting harder to find at guay jub shops these days. Prices stay wonderfully modest too, just THB 80–90 a plate, right in step with the Bib Gourmand spirit of great food that's easy on the wallet.
Another draw is the location itself — Chang Moi is an old Chinese trading district and one of the most enjoyable areas in the city to walk. The shop sits on Chang Moi Tat Mai Road, just a few minutes' walk from Warorot Market (Kad Luang), the century-old market where locals actually come to buy sai ua sausage, crispy pork rinds, and nam prik num chili dip — not just something staged for tourists. You can build a whole food morning around it: start with a hot bowl of guay jub, walk it off toward Kad Luang, pick up some souvenirs to take home, then loop through the old shophouse cafés around Chang Moi that have turned this into one of the city's trendier pockets. One bowl gets you both a great meal and a walk through the side of Chiang Mai that locals actually live in.
Guay Jub Chang Moi Tat Mai
Guay Jub Chang Moi Tat Mai has been serving Chang Moi for almost 50 years, since around 1977, now run by the third generation of the Wongmanotham family on a recipe passed down from their grandmother, who first sold guay jub in Bangkok's Wang Burapha area. The two things to order are the spice-broth guay jub and the crispy pork — marinated and fried fresh daily from grade-A pork belly, taking a full 4 hours to prepare. Prices run THB 80 for a regular plate and THB 90 for the special, which has kept this Bib Gourmand pick on the guide for five years running through the 2026 edition.
The shop is walk-in only — no online booking, just call ahead at 053-251-451 if you want to check it's open. Parking right outside is limited, though there's a private lot nearby charging THB 10–20 an hour, and the shop gets busy on weekend mornings with people following the MICHELIN trail. It sits on Chang Moi Tat Mai Road, a short walk from Warorot Market (Kad Luang), so it pairs naturally with a market walk before or after your bowl.
| Item | Details |
|---|---|
| MICHELIN award 2026 | 🍽️ Bib Gourmand |
| Province | Chiang Mai |
| Cuisine | Guay jub / noodles |
| Approx. price | THB 80/plate (regular) / THB 90 (special) |
| Booking | No online booking — call 053-251-451 |
| Hours | Open daily around 09:00-09:30 to 15:00, closed the last week/last Sunday of the month, and on festival |
| Landmark / getting there | Chang Moi Tat Mai Road, near Warorot Market (Kad Luang) |
| Area | Chang Moi |
Before you go
Call 053-251-451 · Parking right outside the shop is limited, but there's a private lot nearby at THB 10–20 an hour; the shop gets busy on weekend mornings with people following the MICHELIN trail
Stay nearby in Chiang Mai and cover the whole MICHELIN trail
See all stays on AgodaChiang Mai has plenty more MICHELIN picks — see the full list across every tier and province on our roundup page
🏅 MICHELIN Guide Thailand 2026, all restaurants