Here Joi Beef Noodle
Bib Gourmand 2026

🔄 Last checked 2 Jul 2026 · details and hours can change — check the venue before you go

Ask anyone from Khon Kaen which beef noodle shop has been part of the city the longest, and the name "Hia Joi" comes up almost every time. The story starts back in 1986, from a small stall run by Hia Joi in Tesaban 1 fresh market in the middle of Khon Kaen, selling beef noodles day after day until the broth recipe became a household staple. By 2014, Hia Joi passed the recipe on to his son, Pi Ball, who took over as the second generation, moving the shop to Sila subdistrict, across from Sri Phatcharin Camp, and still boils the same broth every morning — simmered from beef bones and stewed beef, dozens of kilos a day. That consistency is exactly why the MICHELIN Guide has handed it a Bib Gourmand two years running, including the 2026 edition — an award that means "genuinely delicious, genuinely good value," which fits a noodle shop next to an army camp perfectly.

The dish to start with is the clear beef noodle soup, bowls from just THB 70. The broth, simmered long from beef bones, gives a natural sweetness without needing much else — one sip and you can tell this is a recipe built up since the father's generation. If you want all beef and no noodles, order the special beef kao lao for THB 120 — the stewed beef, cooked right in the stockpot, turns soft enough to cut with a spoon. Then there's a dish a lot of visitors overlook but regulars never skip: beef satay, ordered to share at the table while waiting for the noodles. And if there's a group of you, beef pad kra pao with a fried egg is a solid option for anyone wanting rice with their meal. Come with a couple of friends, order all four dishes, and you're still looking at roughly THB 100–250 a head.

What makes Hia Joi so likeable is that it's a genuine slice of how people in Khon Kaen actually live — a beef noodle shop on Kasikorn Thung Sang Road, across from Sri Phatcharin Camp, in a northern suburb tourists rarely drive through. Half the customers are locals from the neighbourhood and soldiers from the camp. Tables fill up fast around noon because everyone knows the shop closes at 3pm. Khon Kaen already has a strong beef-eating culture, and Hia Joi is one of the reasons why. If you're road-tripping through Isan and passing through Khon Kaen in the late morning, stop in for a bowl of broth before moving on — you'll be eating the same thing locals here have been eating for almost forty years.

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Beef noodles

Here Joi Beef Noodle

📍 Sila (a northern suburb of Khon Kaen city) 🧭 Sila (a northern suburb of Khon Kaen city) ⭐ 4.3 · 27 reviews (Google)

🔖 เก็บลงแผนเก็บแผน

🖼️ รูป 🗺️ แผนที่

Photo: Here Joi Beef Noodle official Facebook page🔍 แตะเพื่อซูม

🖼️ แตะรูปเพื่อซูมในหน้า · แผนที่ / โซเชียลฝังจากต้นทาง (ถูกลิขสิทธิ์)

Approx. price100–250

🏨 Well-located hotels in Khon Kaen📍 View map

👍 Best forA local morning-to-lunch spot for beef noodle lovers and Isan road-trippers wanting the real deal at a fair price

🍽️ Bib GourmandBib GourmandMICHELIN Guide 2026Khon Kaen

🕐Daily 09:30–15:00

🥢Signature — Clear beef noodle soup, broth simmered from beef bones to a recipe dating back to 1986

Hia Joi is entirely walk-in — no reservations taken. Clear beef noodle soup starts at THB 70 a bowl, special beef kao lao is THB 120, and budget around THB 100–250 per person if you add beef satay or beef pad kra pao with fried egg. Open daily 09:30–15:00 (some sources say it opens at 09:00) — the key thing to remember is the shop closes at 3pm sharp, so don't plan on coming for dinner. It gets very busy around noon, so aim to arrive before 11:30 or in the early afternoon once the lunch crowd thins out. For questions, call 061-037-6464 or 091-417-0010.

The shop is in Sila subdistrict, a northern suburb of Khon Kaen city, on Kasikorn Thung Sang Road. "Across from Sri Phatcharin Camp" is the easiest landmark to navigate by. It's a few minutes' drive from the city centre with convenient parking, and you can dress casually since it's a no-frills noodle shop. A good stop for a late-morning or lunch meal before continuing on through Isan.

Must-tryClear beef noodle soupSpecial beef kao laoBeef satayBeef pad kra pao with fried egg